Industry: Dairy
Client: Nestle
Nestle is the world's leading nutrition, health and wellness company.
Nestle (ANZ) appointed Chinese Influencer Solution to develop an end to end digital marketing solution that promotes the brand image and its milk powder product "KID ESSENTIALS" to the Chinese consumers and the Chinese market.
Chinese Influencer Solution selected 30 influencers from the Little Red Book platform, which their profiles match with our client's campaign objectives perfectly. The influencers are moms with babies age from 1-6 years old. Also, there are 15 of the influencers who have e-commerce shops on Taobao.
The influencers created original high-quality contents on the Little Red Book and also hosted Taobao Livestreams to sell the products.
We worked closely with the influencers to ensure the contents on the Little Red Book and the Taobao Livestream are delivered effectively.
