WeChat has grown from a voice messaging platform into a truly ubiquitous app experience in China. Owned by parent company Tencent Holdings, WeChat has over 900 million monthly active users.
WeChat has been described as China's "app for everything" and a "super app" because of its wide range of functions.
LITTLE RED BOOK
Little Red Book is a social media and e-commerce platform, which was established in 2013. By July 2019, Little Red Book has over 300 million registered users with 70% of them were born after 1990.
The app allows users and well-known KOLs to post and share product reviews, travel blogs and lifestyle stories in short video and photo formats.
TikTok/DouYin
DouYin is a popular short-form video streaming and sharing app, with over 100 million users.
The app was widely popular with some content creators rising to the hall of fame based on their engaging content on DouYin. The users share videos on social media platforms like Instagram, further driving the app’s popularity.
Weibo is a Chinese microblogging website, which was launched by Sina Corporation in 2009.
Weibo is one of the biggest social media platforms in China, with over 445 million monthly active users.
Live Stream Platforms
Chinese live-streaming industry is enormous in terms of both users and demographics. There are four main categories of streaming platforms in China: entertainment, gaming, e-commerce, and education.
All the KOLs we are currently working with are capable of live streaming across multiple platforms, including Taobao, Little Red Book and DouYin.
